Experienced media buyer with a proven track record in planning in Morocco and internationally. , negotiating, and optimizing digital advertising campaigns across diverse platforms and markets. Skilled in leveraging data and market insights to maximize ROI, manage budgets, and deliver measurable results for local and global brands. Proficient in using platforms such as Google Ads, Facebook Ads Manager, and programmatic tools; experienced in cross-channel strategies including social, display, and search advertising. Strong communicator and adept at building relationships with vendors and media partners to ensure efficient campaign execution and continuous performance improvement
Media Buyer specializing in digital advertising campaigns across the Moroccan and MENA markets. Adept at optimizing advertising budgets, negotiating with media platforms, and leveraging data analytics to maximize ROI. Passionate about staying ahead of emerging trends in digital marketing and understanding evolving consumer behaviors in Morocco. Trilingual in Arabic, French, and English, enabling effective communication across diverse markets.
Deepening strategic levers of digital marketing, managing multichannel campaigns, performance analysis (KPI), and implementing content strategies tailored to new digital trends.
Comprehensive understanding of social media tools, audience engagement techniques, content creation, editorial planning, and performance optimization across major platforms (Facebook, Instagram, LinkedIn, TikTok).
Learned how to efficiently manage projects using modern digital tools. Covered key areas including task planning, team collaboration, timeline tracking, resource management, and performance monitoring. Gained practical skills in using digital platforms like Trello, Asana, Google Workspace, and other productivity tools to ensure successful project delivery.
Acquired foundational knowledge and practical skills in digital marketing, covering key topics such as search engine optimization (SEO), content marketing, social media, web analytics, email marketing, and strategies for increasing online presence and engagement. Applied industry best practices to develop digital campaigns, analyze performance metrics, and drive effective business results using online platforms.
Learned practical strategies for creating and managing an online store on eBay from Morocco, including product selection, pricing, shipping solutions, and international customer service. Developed skills to optimize listings, manage transactions securely, and grow online sales.
Focused on user-centered design principles for web and mobile platforms. Skills acquired include user research, wireframing, prototyping, interface design, and responsive design adapted for media content.
Hands-on training in visual storytelling, video shooting, professional editing, post-production, and publishing for digital platforms like YouTube, Instagram, and streaming services.
Mastery of digital tools for data collection and analysis. Skills include using Google Analytics, data visualization, interpreting insights, and applying them to enhance marketing strategy and ROI.
200% Increase
Generated a consistent average of 200 leads monthly by leveraging data-driven insights to optimize lead capture forms and landing pages, resulting in a 200% increase in qualified leads over six months.
35% ROI
Achieved a 35% return on investment from an email marketing campaign by implementing personalized content and strategic segmentation to maximize engagement and conversions.
75% Increase
Revamped content strategy, increasing website engagement by 75% and reducing bounce rates by 15% through targeted SEO and content marketing initiatives